Primeast

Founded in 1969, the Offshore Technology Conference in Houston is the world’s foremost event for the development of offshore resources in the fields of drilling, exploration, production, and environmental protection. Joy Deason (Senior Consultant, SW Region, Primeast North America) will be attending in order to share Primeast’s 20+ years experience in the Oil and Gas sector - if you have challenges with your people (for example behavioural challenges, working with global teams, problems with offshore team alignment, the impact of the approaching the “knowledge cliff”), contact Joy via email to discuss how Primeast can help you, or talk to her at the event!

For more information, please go to the OTC 2013 homepage - please note that this is an external event, and as such Primeast is not responsible for any booking details.

Primeast’s Head serving the Change Agents and Social Entrepreneurs Sector, Christophe Horvath, has been interviewed in Malawi’s The Daily Times, where he discusses, amongst other things, how companies can push their companies forward, the Dzukani! model, and the role PrimeFocus can play in producing performance beyond boundaries.

In a wide ranging interview, Christophe is also asked what is needed to turn around the Human resources landscape in Malawi, as well as what Human Resources Managers can do to light up that spark that will ignite employees’ performance - follow this link to read more.

Primeast is delighted to announce that we have recently been granted Direct Claims Status by ILM (UK), in recognition of our commitment to learners and of our robust internal procedures. This means that we are able to apply for participants’ certificates as soon as they receive a pass for all unit assignments, instead of having to have the ILM external verifier’s stamp of approval in order to pass participants, resulting in a considerable reduction in the time participants wait for their certificates.

By the granting of Direct Claims Status, ILM acknowledges that Primeast has demonstrated best practice in quality assurance processes, in accordance with strict requirements. The same rigorous processes will be in place from now on to ensure that ILM regulations and the reputation of these highly sought-after qualifications are upheld.

Related news items:

March 2010: Primeast now an ILM Approved Centre
July 2009: Primeast now registered as an Institute of Leadership and Management Provider

Spreading the word about Talent Liberation as a vital way of leveraging the talent of all staff and creating a talent-centred culture that adds value has taken another step forward, with Primeast’s deputy chairman and Head of Talent Liberation Clive Wilson being published in several journals distributed by Emerald Publishing, as well as joining the Editorial Advisory Board of the journal Development and Learning in Organizations.

To read more about utilising Talent Liberation as a strategy for competitive advantage, click on the links below to view the following articles:

• Retaining good people through a focus on talent and purpose: Proper inductions make employees feel as though they truly belong
  - Human Resource Management International Digest Volume: 20 Issue: 2, 2012
  - The paper explains the importance of proper inductions to make talented people feel as though they truly belong. It also presents a framework that can help companies systematically train their managers to be effective facilitators of engagement.
• Strategic engagement and alignment of corporate talent
  - Development and Learning in Organizations Volume: 26 Issue: 5, 2012
  - The paper outlines how managers and staff are motivated to add significant value to their organizations when they are provided with the opportunity to co-create their future and work out how to align their talents to its delivery.

Please note that a subscription is required to read versions of any Emerald Publishing articles.

Primeast’s Head of Talent Liberation is Clive Wilson – to find out more about how Primeast can help to empower your workforce to identify problems and use their talents to drive performance forward, contact him at our UK offices (+44 (0) 1423 531 083), or email him directly.

Primeast’s deputy chairman and Head of Talent Liberation Clive Wilson features in a video from HR Squared, the HR and Resourcing Leaders’ Forum hosted by Head Resourcing. At the event, entitled “Engagement and Change”, Clive discusses what engagement means to business leaders and their people in a business environment where change is a constant, and gives examples of how commitment to change can add tens of millions of pounds to the bottom line.

Click on the video below to see more, and hear what some of the delegates thought of Clive’s presentation.

Primeast is proud to be a first-time Gold Sponsor of the ABPI (Association of the British Pharmaceutical Industry) Annual Conference and Dinner, which this year is entitled Can we afford innovation in medicine? This prestigious event will be held at The Lancaster Hotel, London on 26 April 2012.

ABPI (Association of the British Pharmaceutical Industry)Recognised by the UK government as the industry body, The Association of the British Pharmaceutical Industry represents small, medium and large biopharmaceutical companies that have innovation and research at the heart of all that they do.

According to the ABPI website the pharmaceutical industry in the UK directly employs over 72,000 people and earnings from exports of medicines exceeded imports by £7billion in 2009. The significance of Innovation to this important industry’s future will be examined throughout the various keynote speeches, panel discussions and workshops held during the day.

Delegates can visit the Primeast exhibition to learn how to leverage strategic capacity for innovation in teams and the wider organisation, and find out about measuring creativity with me2 Creativity Diagnostics - find us at Stand 20, next to ABPI event organisers Events4Healthcare.

You can register for the event by visiting the ABPI Annual Conference website: www.abpiannualevent.com. Clive Wilson, Lee Ford, Dave Levine and Rachel Sorton-Hall look forward to meeting you at the event - you can contact them beforehand on +44 1423 531083.

January 2nd 2012 marked an important event for Primeast - we have been helping organisations with the mastery of leadership, change, teamwork and coaching for 25 years! To celebrate this silver anniversary we looked to our Chairman, John Campbell, for his view on a quarter of a century in the field of innovative Learning and Development:

“On January 2nd Primeast was 25 years old and at the same time 25 years young. We are still the same client focused, outcomes driven and values led organisation we have always been. ‘Yes we can’ remains the same approach to everything we do. We seem to have an almost perverse pride in being able to meet any challenge, however daunting or even impossible it may seem. And yet inevitably the organisation has changed.

In 1987 we had three employees, and occasionally used two associates, with all our work being in the UK. Our office was a spare bedroom which also doubled as the storeroom for our outdoor equipment. Systems were very simple and paper based. Most of our projects we worked on together. It was fun and started something very special in its essence. Now we occupy a modern office (see right), employ 15 people, have a joint venture in India, an office in Prague, an associated business in Malawi and partners in Malaysia, Australia, Dubai, Argentina, USA and Canada. We employ over 40 associates regularly and last year delivered programmes in 78 cities in 40 countries! Most of our work is now outside the UK, and of course we have ‘grown up’ systems and processes.

What makes this such a special organisation, both to work in, and in the eyes of our clients, is the passion and attentiveness of our people. Although everyone says it, here it really is true - without our incredible staff and associates this business would not be what it is. We know this spirit is special and we will look after it for everyone involved with us – employees, clients and suppliers.


I am very proud to have been on this journey with East, then Primeast, and wish everyone well for the next 25 years for this young at heart organisation!”

As our case studies on engaging and empowering senior managers and facilitating their group annual conference testify, Primeast have over the last few years been proud to act as people development partners with Cape plc, an international leader in the provision of essential non-mechanical industrial services. These successes in engaging internal talent have now reached a wider audience via the pages of People Management, the magazine of the Chartered Institute of Personnel and Development.

In an article entitled “Cape plc, strategic teamworking”, UK HR director Alex Spence points out that

“bringing in teamworking and a progressive approach to talent management can create a powerful recipe for sustainable expansion and shareholder return at Cape, a recent example of which is the company’s move to the FTSE 250,”

before going on to outline the role Primeast initiated programmes CAPEability and Commitment have played in this.

The article is printed in the November issue of People Management, but an online version can be read here. For more information on how Primeast has helped other clients, please see our case studies and client testimonials.

Releasing PotentialAs reported in June, Primeast have expanded into India, the joint venture being headed by Primeast UK’s chairman John Campbell. Following a recent trip to Pune, where Primeast India pvt Ltd is developing an inspiring, eco-friendly learning and development centre, John has recorded some of his reflections on Releasing Potential, a forum for leaders, human resource professionals, practitioners and anyone seeking to achieve more to share challenges and best practice.

From arriving in India during the furore caused by social activist Anna Hazare, to finding enlightenment during the monsoon season, John’s “letters from Pune” raise interesting questions about leadership and talent liberation - to read more and take part in the discussion, go to the Releasing Potential discussion forum.

In the latest edition of The HR Director, the independent strategic HR magazine, Primeast’s Chairman and Founder John Campbell reminds organisations of the importance of adopting a holistic strategy that links wellbeing with employee engagement.

In issue 81, John advises that

“the solution to ill health and employee absence needs to be more deep-rooted because performance, strategy, health and wellbeing are all encompassing.”

He also points out that unless an organisation’s people are looked after, employee turnover will be high, and goes on to offer his top tips for developing health and wellbeing in the workplace.

The HR Director is only available on subscription - click here for more details.