Primeast

Richard Barrett (L) and Primeast managing director Russell EvansRichard Barrett, one of the world’s most authoritative figures on cultural transformation, recently made the Primeast offices the latest leg of a seminar programme on cultural change and leadership. A Fellow of the World Business Academy, a non-profit business think tank discussing the role and responsibilities of business, Barrett has authored several books on corporate liberation and is invited as a guest speaker to management and leadership events across the world.

Primeast played host to a workshop for twenty leading consultants from across the North of England, with Richard Barrett presenting a pioneering programme that enables businesses to develop their corporate social responsibility culture by looking beyond their profit and loss sheets to support sustainable development and build stronger communities.

Primeast’s managing director Russell Evans said: “Hosting Richard’s workshop was a real coup for us, giving our team and leading consultants an opportunity to hear from one of the world’s top authorities on value-based corporate evaluation.”

“The issue of measuring performance beyond financial information is crucial within the wider agenda of corporate social responsibility.”