Primeast

The power of a visionClive Wilson (third from right in photograph) writes: When Primeast invited me to be MD in 2002 one of my first tasks was to establish a credible and stretching vision for 2008. We sat down as a team, shared our dreams and came up with a series of goals that formed this vision, including a quadrupling of the business, moving to new premises, more involvement of our associates, the establishment of a customer service team to face our clients and more. We posted this on the walls of our old offices and I’m pleased to say that the formal delivery of every aspect of this vision was signed off by the directors this month, fifteen months ahead of schedule. The purpose of this note is not to blow the Primeast trumpet, but to share how we did it.

Here are our top four in order of significance:

• We put together a great team of directors (who are all practitioners) and customer service executives who really care about our clients.
• We kept the vision on the wall, in our minds and under constant review - even though it never changed.
• We shared our vision with clients and associates.
• We worked hard, challenged each other often but remained committed.

So we’ve had much to celebrate this year. Our corporate 20th birthday, the delivery of our 2008 vision and a new home. We’ve also established our 2012 vision in consultation with all our staff and associates. The next chapter begins.