Leadership - How to make the tough strategic decisions and stick by them
Client
- An international sportswear brand
Project
- How to make the tough strategic decisions and stick by them
Business, Background & Objectives
In a fast growing market with abundant opportunities, leadership must make and successfully manage difficult strategic decisions. Primeast undertook a strategic analysis of the client’s international business to address the alignment between strategic intent and business reality.
In Detail
To help client management identify and make strategic decisions, we worked in a variety of ways, including:
- Problem diagnosis with the Faust Management methodology to determine strategic alignment, including optimal product ranges
- Workshops and individual feedback to help the Leadership Team work more effectively together
- 1:1 mentoring sessions with the President to deal with corporate issues and to support his leadership style
- 1:1 coaching sessions/support with other members of the Leadership Team to deal with promotion, functional and interpersonal issues
- Designing and leading the re-engineering of the global supply chain processes and marketing interfaces
By the end of the second year, the client had reorganised along category management principles. We supported each Category Manager and drove the parallel re-engineering project, which resulted in a focus on fewer markets, but with a streamlined product range.
The Result
The client achieved the following:
- Non-profitable ranges removed, some market positions changed, and SKU count reduced by 25 percent
- No loss of performance through restructuring
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