The ability of an organisation to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success. The Cultural Transformation Tools® framework measures the personal values of employees, their perception of the current culture values and their desired values in the organisation. It provides exactly the kind of measurement organisations need in order to ascertain how well their employees are engaged, and provides clear indications of the priorities for change that employees see.

Research has shown that employees have approximately 41% of discretionary energy that they choose either to offer their employer or to withhold, depending on how well engaged they feel with their organisation, its purpose, its vision and its values. Primeast’s experienced CTT^® practioners will help you examine and unlock your people’s engagement.

Benefits

• Quick and persuasive means of identifying opportunities for transformation
• Many case studies of successful transformation based on this diagnosis
• Hewitt research on 100 Best and Worst companies to work for analysed values as a determinant and found strong correlations
• Links with strategic diagnosis (particularly Executive Insight™)
• Provides stimulus and focus for transformation
• Offers opportunities to engage with people

Benefits

• On-line survey capturing individual, current culture and desired culture values
• Customisable questionnaire allowing you to measure what is relevant to your organisation
• Reports generated for pre-determined data populations, from individual through to organisation wide, with levels and all groupings all possible to design in
• Easy to read numeric, verbal and visual messages
• At a glance picture of alignment between individual and corporate cultures
• Identification of key challenges and opportunities to transform culture
• Variations for schools, not for profit organisations, regions and countries and coaches
• Leadership 360° profile uses same framework

Beyond the Maslow Triangle

The conceptual thinking behind the 7 Levels model is based on Maslow’s hierarchy of needs and work from the Maharishi University of Iowa on expanding levels of consciousness.

Put simply Levels 1-3 correspond to Maslow. Level 4 is the start of self-actualisation, whilst Levels 5-7 relate to expanding levels of consciousness from focus on the individual through to planetary sustainability. The ideal organisation has values at each level.

Levels 1-4 Correspond to Maslow’s hierarchy of needs but applies this to individual and organisations. Organisations pay people, provide working conditions and manage as well as motivate their day to day affairs through levels 1-4.

Levels 5-7 Provides an open ended framework of higher level values. It is at this level employees feel a strong sense of engagement, loyalty, teamwork and community. Employees engage and willingly give their discretionary energy through levels 5-7.

Identifying current and desired values

Of major additional importance is that the process prioritises those areas that are important to employees in terms of cultural transformation and engagement, making it straightforward to scope out key projects that will assist transformation.

Valuing cultural diversity, diverse thinking, challenging the norms and constructive conflict to achieve outstanding performance. Change initiatives rely on cooperation, drive, focus and engagement to extract the benefits for the business.

To find out more, contact our offices directly, or email od&change@primeast.com.

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