Leading change initiatives requires a variety of systematic and planned activities. Once the diagnosis has been completed and the direction agreed, it is time to bring these together and undertake the planning phase. Primeast will take you through our simple yet powerful PrimeFocus framework. We will help you move forward in the change journey to plan for prime performance.

Communicating the Purpose

Understanding fundamentally what we are here to do, our purpose, is the anchor and focus for your strategy. It needs to be absolutely clear, concise and engaging. Everything else must be aligned to support the achievement of the organisational purpose.

Defining the Compelling Vision

Whilst purpose is tight and robust, vision is expansive and fluid. Leaders must translate their compelling vision into a journey that focuses the efforts of everyone involved. They must share their contribution to the organisational vision in a language that connects and engages their people, and gains their commitment.

Agreeing the Engagement Strategy

Communication and engagement is the greatest challenge for most leaders dealing with change. Building an engagement strategy, and demonstrating authenticity, passion and conviction in a way that is meaningful and motivational is the most powerful driver for change and peak performance. We will help you develop skills to engage and communicate effectively with both your people and the marketplace.

Building Structure

Leaders need to put appropriate structures and processes in place to define their operation. This includes plans, policies, standards, measures, systems, reviews, goals and targets – in fact anything that makes the operation efficient. Too much structure and we get bureaucracy; too little leads to chaos and confusion. Structure is a rational, left brain phenomenon and is therefore to the left of the triangle.

Character and Culture

Structure will fail to achieve results without a constructive culture appropriate to the operation to make it happen. This is done by working with your people to understand your corporate values and beliefs, agreeing the behaviours that must be adopted in each part of the operation in order to deliver the compelling vision. There are many ways to diagnose and manage culture, its corporate values and unwritten rules, myths and stories – we will help you translate them into measurable behaviours relevant to each person’s role.

Results and Success

Results against a range of performance measures are critical but only part of the equation. A feeling of success encourages pride, community, achievement and long term sustainability of peak performance. Evidence shows results are enhanced when employee satisfaction increases, with people willing to give their discretionary effort when highly motivated and committed. Leaders need to recognise and celebrate success in a way that is appropriate and inspirational.

Human Talent

It is vital that the talent of each and every person in the operation is recognised, valued, developed and used in the delivery of the corporate objectives. At Primeast we call this releasing potential and see it as a key strategy for any organisation to survive and thrive.

To find out more, contact our offices directly, or email od&change@primeast.com.

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