Prime Engagement
From the very conceptual start of a change initiative, the human element of change must be included to increase the chance of success. Why do around 70% of change initiatives fail to extract the full benefits? This is a shocking statistic, but one validated time after time in numerous research findings. What is the cost of these failures? Can businesses afford to fail to achieve the benefits from business and project change? This is where we can help.
In most change scenarios, task or process change must go hand in hand with engagement and culture change and both must be tackled with due sensitivity to each other. It is widely recognised that the chance of success increases significantly when people are engaged or ‘part of change’, can contribute at the right time with the appropriate degree of involvement.
To help businesses gain insight into the two sides of change we have developed a simple PrimeEngagement framework, which links directly into the PrimeFocus framework. It involves understanding, communicating, creating and maintaining organisational effectiveness alongside the delivery of results.
Throughout the journey of change different tasks and activities are needed. We have identified just some of the more generic aspects but would work with you to identify the key steps and activities depending on your business and change requirements.
We actively encourage wider systems thinking to capture other change initiatives and encourage ‘What Next’ thinking. This frequently leads to new change projects building on the work of the initial change. This is represented in the PrimeEngagement Journey as never ending and rapidly increasing change requirements. The pace of change is accelerating – we need to work smarter in being able to drive change and be proactive.
To find out more about how the PrimeEngagement model can help you and your people to work through change, contact Primeast’s Head of Organisational Development and Change is Martin Carver – contact him at our offices (+44 (0) 1423 531 083), or email him directly.
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