The Primeast values have been in place almost unchanged since our company was founded, and they influence the way we work with each other, the way we relate to your organisation and people, and the way we deliver performance. We do not, however, impose our values on our clients or our participants. Indeed, our values-driven facilitators will take the time to understand your values and role model them whenever we can during our dealings with your people.

The 7 Primeast Values


  • To respect our clients, their employees and ourselves
  • To do the right things for the right reasons
  • To do what we say we will do
  • To be true to ourselves


  • To acknowledge that today’s solutions are not good enough for tomorrow
  • To explore, share and implement creative solutions
  • To offer clients new products and services that are assured


  • To collaborate with our clients as their trusted advisor
  • To trust in the strength of working as a team with colleagues, clients and others
  • To act with a duty of care to our associates so that they can be the best they can be
  • To commit ourselves to high standards in every aspect of our work


  • To add value for our clients
  • To develop and use the potential of all our people
  • To generate sufficient profit to benefit our clients and our staff
  • To maintain high professional standards and quality control


  • To think and act for the long term
  • To act responsibly for clients, employees, suppliers and the communities in which we work
  • To use the environment responsibly for our business needs


  • To believe that people should have the opportunity to be themselves
  • To thrive on diversity: people, skills, race, background, gender etc


  • To have a clear and compelling purpose so that employees and associates feel fulfilled
  • To be aware of our own behaviours and their impact on others
  • To commit ourselves to the emotional, intellectual and physical wellbeing of our clients, their employees and ourselves
  • To build resilience, both internally and externally

Endorser-Logo_gradient_blue_RGBunsustainabledevelopmentgoals_brand-01In line with these values, Primeast has signed up to the United Nations Global Compact and its 10 guiding principles on human rights, labour, environment and anti-corruption.

In addition we support the UN Sustainable Development Goals.