Respected thought leader Bob Anderson, noticed some years ago that the field of leadership was a random collection of great stuff: a plethora of models, research studies, theories, and bodies of work, each aimed at explaining some aspect of human behaviour, capability, or awareness that when applied to leadership promises greater effectiveness. Yet the field wasn’t integrated. None of the various models, theories, and research related to any of the others. Each used its own framework and language. There was no universal model that tied everything together into one complete framework that explained what constitutes great leadership and how it develops.

Without fully realising it, Bob set out to integrate it all. He asked the question:


  • Integrates the best theory and research on leadership, human, and spiritual development, and is as complex (and elegant) as the complexities that leaders face today
  • Radically shifts our understanding of what extraordinary leadership is and how we can champion its development
  • Is dynamic, such that if we change a limiting belief and its associated behaviour, certain predictable effective behaviours and results naturally emerge


Bob worked on the model for 20 years as it went through various transformations. He wove together the threads of the best theory and research from the fields of Leadership, Organization Development, Psychology, Success Literature, and Human Potential. He also sought the integrated framework that was developing to be aligned with the wisdom of the world’s great spiritual traditions. The model took a final metamorphosis as it integrated the latest research on Adult Development theory.

He field-tested each phase as it evolved and matured, the model gained traction. Its impact became profound for Bob and his clients. Leaders found it unique, business relevant, and helpful in guiding their development. Bob’s next step was to create the Leadership Circle Profile, a 360° leadership assessment that measures and provides leaders feedback through the lens of the entire model.


We know this is a bold claim…

The model has been subject to extensive comparative research, this has shown that there has never been a comprehensive model of leadership that:

  • integrates the fragmented field of leadership development
  • is business relevant
  • is supported by metrics, measurement, and research
  • and that has been applied with a track record of success

The Universal Model is brought to life and its power made accessible through The Leadership Circle Profile. To find out more about the model and how leaders can use The Leadership Circle Profile to understand where they are now and how they can develop to be more effective watch this video.


Primeast was introduced to The Universal Model back in 2015 by a member of our network, Professor Jonathan Reams of the Norwegian University of Science and Technology in Trondheim. He had previously worked with Bob Anderson, Bill Adams and other globally respected adult development thought leaders such as Bob Kegan, Lisa Lahey and Theo Dawson. From the moment we were introduced, the model made sense to us. In fact, it felt like a homecoming. The Universal Model was the first framework that enabled us to truly make sense of the patterns of thinking and behaviour we had seen in our clients for almost 30 years. Frameworks we had used over the years had helped provide useful insights into many aspects of what we had seen but the Universal Model allowed us to see so many facets of leadership behaviour in one place.

By shining a light on the underlying thinking patterns that drive their current behaviour,
clients have access to new choices and possibilities.

Primeast now has a number of Leadership Circle Profile Certified Practitioners around
the globe offering different language capabilities.  Primeast has used The Leadership Circle Profile extensively in its leader and leadership development programmes – from coaching of individual leaders to corporate initiatives to transforming leadership culture.  To learn more about what The Leadership Circle Profile measures and feeds back, click on the icon.

To start a conversation about building the capability of your leaders to deal with Volatility, Uncertainty, Complexity and Ambiguity (VUCA) contact a Primeast practitioner:

Sarah Cave, Primeast in EMEA
Call her on +44 (0)1423 531083
email sarah.cave@primeast.com


Gary Edwards, Primeast in EMEA
Call him on +44 (0)1423 531083
email gary.edwards@primeast.com


Beth Williams, Primeast in North America
Call her on +1 973 632 9527
email beth.williams@primeast.com


Senior Leadership Immersion Programme, Google gTech

Described by the client as “an incredible, life changing, career defining program for us. Feedback from every single one of my leadership team is simply incredible. We were touched, excited, tired, inspired all at the same time.”